Informations générales
Description du poste
Fonction
Marketing - Consumer Insight Parfumerie
Intitulé du poste
Marketing and Consumer Insights Manager H/F
Description du poste
PURPOSE OF JOB:
•Strategic management of the marketing function for Mane Southern and Eastern Africa.
•Oversee management of marketing assistant and cost centre management.
•Spotlight market, consumer, and product knowledge assimilation to:
•Drive innovation through market understanding by defining the trends and gaps to realize the annual targets
•Manage and compile customer insight data and presentations to support business and growth
•Support business development opportunities with market insights within key countries identified in the sales region.
•Support strategic initiatives and objectives
SCOPE OF JOB:
Independence (Finance)
•Contribute to reach our Sales budget objective
•Collaborate to define Marketing and customer insights budget – South & East Africa Region
•Respect Marketing and Customer insights budget
•Support, in collaboration with Sales Team, management of participation in association & sponsorships actions as well as special events with defined partners & clients
Customer Centricity
•Drive and contribute to the strategic plan with the commercial team
•Work with commercial team to drive collaborative key account plans
•Prepare focused key customer business case presentations in conjunction with Commercial team
•Support and contribute to different Business pipelines in collaboration with Sales, FDM & Marketing Team members, different EMEA Fragrance Categories & R&D
•Provide insight into market solutions to establish business potential and drive profitability for customers
•In conjunction with technical, FDM and sales team, develop plans for launching new concepts/products and provide launch support
•Knowledge base development through market research determining customers' needs, preferences and also final consumers' needs
•Support and manage consumer and multi-country customer research projects directly to support the strategic focus
•Manage external research suppliers in order to implement the range of methodologies and geographies in the region
•Participate in the international network of consumer research managers sharing know-how and collaborate on international projects
•Build a local and international research network
•Support and contribute to Customer surveys to determine the customer expectations & satisfaction
•Support participation to and organization of Local/Regional fairs/events
People
•Align yourself to the performance driven culture through the implementation of performance management and talent management.
•Participate in development planning process.
Marketing And Consumer Insights
•Understand marketplace trends
•Support our MANE Sales Strategy and our Market Must Win Battles
•Interact on daily basis with Sales and R&D Depts
•Lead strategic trends/research that translates into real-time business opportunities to support pipeline
•Analyse the market, customer diagnostics and makes recommendations to Sales Team
•Follow international trends and make local recommendations
Profil du candidat recherché
•Marketing Management Qualification
•Plus: At least 5 years in a strategic position with exposure to market research, innovation and new product development
•Presentation and customer interaction experience on senior management level
•Understanding of research methodologies adapted to culture, region, and country experience.
•Network base of marketeers and consumer researchers internationally
•Experience in managing Consumer insights studies and tools: Euromonitor, Mintel, Nielsen data
•Business tools management: Sales Dashboards, CRM (MAPLE)
•People management
•Networks (internal & external) Management
•Communication and presentation skills
•Willingness to travel throughout our SSA Region and abroad when needed, aligned with Business needs
All applications should be sent via email to Kelly Hendricks at kelly.hendricks@mane.com
Type de contrat
CDI
Localisation du poste
Site
Afrique du Sud 07 - Cape Town